While many successful leaders in the business world live very public lives, Dan Huish, former CEO of Huish Detergents, Inc., prefers to lead his life in the most private way he knows how. This takes form in multiple ways. Dan Huish does not have a Facebook, and nor is he active on any other social networking sites. Because confidentiality is very important to him, Dan Huish prefers to live and travel modestly to avoid drawing attention to himself. Dan Huish also avoids personal publicity whenever possible, choosing to focus any and all public appearances on the dealings of his business, rather than on his personal comings and goings.

 Why this particular outlook on publicity? Dan Huish believes that while he may be notable for his business success (he was, after all, featured in Private Label’s Hall of Fame, and was recognized as one of Costco Wholesale’s top vendors), he is simply a hard-working man who managed to carve out success in a number of industries in spite of his humble beginnings. Moreover, Dan Huish doesn’t want to be put in the spotlight when it has really been the success of his companies that has earned him a name in the industrial ledger. Without his dedicated employees and loyal clients, Dan Huish could never have made it to where he is now.

 Rather than be lauded for his successes, Dan Huish would rather spend his time either continuing to improve his businesses, or enjoying time with his family. Like any other working professional, Dan Huish likes to be able to draw a line between work and home life, and being a public figure would very much blur that line. In fact, Dan Huish doesn’t even like talking about his professional accomplishments! Dan Huish would much prefer to be considered as a regular family man than be regarded as a highly successful CEO and business owner.



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